The kids are fine.
You're the one who's not.
You know exactly what to do.
You just can't make it stick.
Free, forty-five minutes. You leave with one thing named and one thing to do about it this week.
It shows up three ways.
You go full on for three weeks.
The alarm, the gym, the plan, the whole thing. Three weeks, maybe six. Then a heavy month comes and it's gone. You couldn't name the day you stopped.
You're in the room and somewhere else.
At the table, at the game, answering when they ask. They can tell. You can't explain it to them, because nothing is wrong.
You've never said any of this out loud.
Good job, good marriage, kids who are fine. Nothing to complain about, so you don't. It sounds ungrateful the moment you try to say it, so it stays in.
They're all the same thing.
And it isn't discipline.
It's a Saturday. The kids are out until six. You had four hours and you knew exactly what to do with them.
You looked up and it was time to go get them.
You're through the door by seven with nothing left. Your partner says something. If they were wrong you could let it go. They're not.
Then it's 11:40 pm and you're in bed with a screen, thinking about what you should have done and didn't.
Nothing catastrophic happened. That's the problem.
“I thought it was laziness. I was never lazy.”
You ran the half marathon. You got promoted every two years. Whatever this is, it was never laziness.
The things that kept you going are the ones that went. The running. The music. The hour that was yours. You didn't quit them. They got squeezed out when the kids came along, and nothing went in after them.
So when you put a habit back now, it lands on nothing. There's no base to hold it.
That's not a character flaw. It's a structural mismatch.
The stress stays the same. Less of it follows you home.
The running comes back. Or the music, or whatever yours was before it got squeezed out. Not because you found the discipline. Because there's finally a base under it.
You get the drive home back. You get bedtime back. You get the hour that was yours.
You don't need a new life. You need yesterday to stop coming home with you.
One man, from week one to eight months in. His own words.
WEEK 1
"Unconfortable."
His one word for how he arrived.
WEEK 6
"Sunday it was a bit more wavy, and I realized I was on my phone. So I said, 'Oh my god, no I can be with my kids instead,' and so I put the phone aside."
WEEK 12
"My primary lane now it's acting CEO of the company we are creating. Which is something I couldn't even picture like 12 weeks ago, because I didn't feel like the strength or I didn't feel like the legitimacy."
EIGHT MONTHS IN
"I know like in 10 minutes, or 15 minutes, I will be back to self-trust and peace of mind."
Said in a session where his own score had dropped from 3.7 to 3.0.
Quoted as said, with only the ums taken out. I didn't correct the grammar.
The work is measurable. That's the entire point.
Seven dimensions, scored one to five, logged in the app before every session starts. Under a minute. It's not a test. It's an honest snapshot of where you're at that day. Twelve sessions of those numbers is your arc.
MEDIAN GROWTH SCORE
ARRIVAL TO SESSION TWELVE
2.46 → 3.84 OUT OF 5
Clarity, energy, alignment, execution, influence, courage and self-trust.
Every session is scored, and every score is published. Read the case studies →
ONE MAN, THIRTEEN DAYS APART
11 SEPTEMBER · 2.29
“I am arriving with a bit of guilt, of fear and of stress.”
24 SEPTEMBER · 4.14
“I am arriving full of energy today, quite focus, happy wit my week.”
He typed both of those himself, before the hour started.
Another man. Three weeks out of his twelve.
None of these were goals he set. They are things that came back.
WEEK 5
"The best running I had in like six months."
WEEK 8, THE MOST STRESSFUL DAY OF HIS CAREER
"The feeling of stress was the same, but I didn't let it take over my mind."
WEEK 10
"I produced music for the first time in a year."
Nobody asked him to run, or to make anything. He just had something left at the end of the day.
You don't get fixed.
You get faster at coming back.
I'm not promising this takes the stress out of your life. That would be insane. Your job is still your job. The kids still wake up at three in the morning.
What changes is what the stress means to you. Right now it runs you. It comes home with you, it sits at the table, it's in bed with you at eleven. What we build is a way to read it for what it is. A signal, telling you what needs your attention next. You still feel it. You deal with it, and you put it down.
That's how I measure growth. How fast you come back to center compared to the last time. It sounds small. It's a lot harder than it sounds. You'll be all there when you're there, and your partner will probably notice before you do.
That's the promise.
“I am not my body or my thoughts. I can be strong and feel weak.”
A CLIENT, SEVEN WEEKS IN
Not a check-in. A curriculum.
Most coaching is a check-in. How was your week, did you do the thing you said. Or an hour of talking about how you feel, and nothing about your actual week changes. That's not this. Here every hour has a subject, and you know it before you sit down. I set the next one based on how much moved that week.
Vitality before values. Values before goals. Goals before execution. You wouldn't do calculus before algebra.
It's not about the hour.
One hour a week sounds small. It's about the other six days, knowing the hour is coming, with someone who's expecting you.
It's reps. You don't go from five pounds to twenty in one session. You do five, then seven, and then one day you look up and you're lifting twenty.
THE GROWTH BLUEPRINT
The curriculum. Eight pillars, in this order.
The Growth Blueprint is the method underneath everything I do. It's the same eight pillars whether you work through it on your own or sit with me for an hour a week. Coaching is the Growth Blueprint with someone across from you.
Twelve weeks takes you through all eight once, in order, because they build on each other. They compound. Some pillars take one session, some take three. That depends on your week, not on a schedule.
After twelve, a lot of men go round again on the same eight, further in. That's a decision you make at week twelve with your own numbers in front of you, not one you make now.
SESSION 23 · SECOND TIME THROUGH
I don't tell you what's wrong. The question does.
I asked one question. "What evidence did you collect this week that you can trust yourself?"
"Good question. This week was not a lot."
Twenty seconds later, with nobody arguing with him: "I don't have a lot of evidence about being able to trust myself. Next week it's time to build a bit more evidence."
I didn't say any of that. He named two things for the next seven days, both small enough that he'd actually do them. The week after, we started there.
WHAT'S IN THE TWELVE WEEKS
The order is fixed. What happens inside it is built for you. No two of these are the same program. Everything inside it is built around your life. Your job, your kids, your marriage, the week you actually have.
Twelve one-to-one sessions, sixty minutes, one a week.
The eight pillars, in order. I set the next session's subject based on how much moved.
What I send you. Only what moves the pillar you're on. A prompt, an exercise, a practice. Or nothing, if the session already did the work.
WhatsApp access between sessions. Something comes up on a Wednesday, you send it. You're not waiting a week to deal with it. I reply within twenty-four hours, Monday to Friday.
Two assessments a session. The arrival assessment before we start, under a minute. The weekly one within four hours of finishing.
Your week twelve report. Every assessment you logged, start to finish, in your own numbers.
$3,297
for the twelve weeks
Or three monthly payments of $1,265.
Klarna and Afterpay spread it further at checkout, from $137 a month.
Application only. Free, forty-five minutes.
The call moves something, either way.
The application asks real questions, and answering them is the first bit of work. I read it before we speak, so we start where you are, not with your background.
Forty-five minutes, with an agenda built from your answers. We find the one thing underneath the rest, and you leave with it named and with one thing to do about it this week. That happens whether or not we ever work together.
The other half of the call is fit. Whether we connect. I'm choosing you just as much as you're choosing me. If it's not right, I'll tell you. I have no problem saying no.
Everything technical is on this page, so the call isn't about any of that. It's about us.
If we're both in at the end of it, I'll say so. You get the agreement and the invoice, and we book your first session before we hang up.
Let me talk you out of it first.
If you want someone to tell you what to do, I'm not your guy. I ask, you answer. The answers are yours.
If you want the business or the body first, that's a different coach. Go get that one.
If you want to feel better by Friday, go find someone else. You'll get there with me, but this is a process, and it's slower than Friday.
If you want to show up for the hour and skip the other six days, it won't work. I can't do your week for you.
If you're in real trouble right now, I'm not your first call. findahelpline.com lists free lines in your country.
But if you've known exactly what to do for ten years, and you could still recite it, and it still doesn't hold. If you go full on for three weeks and then quietly stop. If your life is good enough that you've never said any of this out loud. If you're in the room with them and still somewhere else.
Then this was built for you.
(You don't have to have it worked out before the call. Working it out is what the call is.)
“It’s super simple, but it’s super difficult at the same time.”
A CLIENT, FORTY-THREE WEEKS IN
The three things men stall on.
“I've bought this kind of thing before.”
You have. The books, the podcasts, the app, maybe a men's group for a while. Each one worked until the week got heavy.
All of those gave you more input. Input was never the problem. You could have written most of it yourself.
What you've never had is an order you can't skip, a subject that was set before your week went wrong, a number you logged yourself so that at week twelve it isn't my opinion of how you did, and a man on the other end of the hour who knows what you said last week.
The books and the podcasts were things you watched. Three weeks is the part you've already done. This is the other nine.
“I don't want a guy telling me what's wrong with me.”
You won't get one. I ask, you answer, and most weeks the useful part is something you say out loud and then hear yourself say. I'm not there to hand you a verdict about your life.
I'm not going to tell you to stop drinking. I'm not your mother. The only time your Friday night comes up is when it's standing between you and something you told me you wanted.
“Now isn't a good time.”
You're probably right. One man said yes in February and paid in August. Nothing about August was easier than February. The reasons don't run out, they get replaced.
Twelve more weeks of this is twelve more Saturdays you had four hours and did nothing with them, twelve more drives home where you're already somewhere else, and a kid who is three months older than he is today.
And no, there isn't a cheaper version of the one-to-one. No light option. There's one thing and this is it. If that's out of reach right now, I'd rather you knew that.
And if it's the money and not the fit, there's a free place to start. It's called EverydayAction, and everything I've made that isn't the one-to-one coaching is in there. Rather than wait a year to begin this, begin something this week.
“I have been trying hard every time to have some meaningful changes, but never with this structural base change, and this is giving me strength I never felt before.”
A CLIENT, EIGHTEEN WEEKS IN
I thought it was discipline. There was nothing underneath it.
A garden in Tenerife. Coffee, the same ritual every morning, blue sky. A month of that. Then one morning the feeling wore off, and instead of reaching for more I sat there and heard myself say: this is stupid, what are you doing.
That was over nine years ago. Everything here came out of building the thing that holds after the feeling goes.
Talk soon,
Eric
The next step is
one form and one call.
A few questions about your week first.
I read them myself, then send you a time.
Forty-five minutes, with an agenda
built from your answers.
You leave with the clarity to do
something about it this week,
whether or not we ever work together.
Yes or no, both fine.
It's the maybe that costs you.
And you already know
what a maybe turns into,
because you've been living
inside one for ten years.
That's the real price.
Not the number on this page.
The one you're already
paying by waiting.
“I am regaining my freedom, day after day.”
A CLIENT, TWENTY-EIGHT WEEKS IN
